The logo along with the business name and slogan of your company are the first challenges for a business. You have to consider that you will use them for long time from now on so their usability in time will be the most important decision. They have to represent your business and are the first elements of building your brand. It is everything about being memorable and unique, identifying your business between all the others, what your business means.
Historically, logos have been more a luxury than a necessity. Today's highly competitive industries, global markets and visually oriented consumers have catapulted the logo to prominence. Now your logo is one of the most critical components of your brand.
The logo represents a symbol of your brand: a graphic symbol (icon, abstract symbol, picture), a specific way to of displaying the company name, short name for your business eventually, colours, fonts all these are elements of logo.
Logo ultimate goal should be to portray the image of your business in a positive light. Your logo should signify your professionalism and reliability.
Simplicity & Scalability
First and foremost the goal of logo design is simplicity in design. A logo needs to work across many different mediums therefore simplicity will be the best option for your logo: limited number of shapes, lines and colours included. Be it a shirt or outdoor sign, the effective logo design does not dilute the strategic effectiveness of the identity.
Uniqueness & Memorability
Following closely behind the principle of simplicity, is that of memorability. An effective logo design or brand mark forms the central foundation for corporate identity / brand identity and should have an impact on your intended audience. By impact I mean a logo that is instantly memorable in your minds eye. In this day and age of consumer bombardment in advertising across different mediums it becomes clear that a great logo needs to be memorable and effectively distinguish a brand from it's competitors in the consumer's eye.
Timeless & Consistency
An effective logo should be timeless - that is, it will stand the test of time. Changes to logo design will confuse the audience and damage the company trusting.
Once your logo is completed it needs to be applied consistently to all your Marketing Materials in order for the message to get across effectively. A business should always ensure that all communications no matter how big or small, even at the internal level always include the company logo.
Versatile to Black & White
An effective logo design will look good in black and white (for faxes, copies, newspaper advertising etc.) as well as colour.
Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo is purely for identification. A logo does not need to show what a business sells or offers as a service. Whatever your logo is made of, its ultimate goal should be to portray the image of your business in a positive light. Your logo should signify your professionalism and reliability.
- Brand Enhancement
Logo is a visual representation of a brand. Customers remember you by your business name but when it is some graphical depiction, it sticks to the mind dramatically.
Logo is a symbol that is employed principally in commercial functions and acting as instantaneous identification.
- Gives 'Personality' to your business
Logos are normally designed to help people remember the name. The image, the texture, the color combination and the brand represented by the logo stays unique to the customers memory and it becomes an easy way to identify the company / business.
Logo will be present on all your advertising materials and office stationary. Logo makes it easier for you to establish the identity of your company. By combining a name and logo together, you are next to getting that client to remember and call you again. Logo design is the best way to get popularity of your business in market.
- Professional Image
All printed and digital materials are embedded with company logo. This represents the "signature" of your business. Having a logo design is becoming an international standard and it is applicable to every business.
Logos are suitable for:
From idea to outcome, we help brands get from where they are - to where they want to be.
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