The Swift Products logo was redesign as client wanted to redefine the company branding. The concept of logo is symbolic: rings of industrial wires. The centre of logo is governed by a block of bullets liked by a transparent oval, the company name and the company slogan. The colours of logo are two tones of blue and gray. The button left part of logo is delimited by a gray triangle with 90 degree corner and curved big side. The company name is doubled layered: one layer is gray and the layer on top is dark blue. This layered letters give better definition (contrast) to the company name. The slogan is medium gray and is printed on top of company name.
The logo symbolise the precision throughout the square formed by the perfect little circle and sharp angles of the letters.