e-commerce website – The GunSmiths
Industry: weapons shop
Background: The Gunsmiths website was developed on OS Commerce system. The website was down most of the time and not operational, resulting clients complains and time and sale loss.
The website was non-functional because of the following three factors:
- Web hosting (unlimited spaces and unlimited traffic at very low price)
- Many free addons installed into the website
- The website was hacked many times
Objective: The new e-Commerce website of The Gunsmiths has to become functional and add many extra features such as: code per product, the guns can be bought in respect of Australian Regulations regarding fire arms and fire arms accessories.
Host the website on reliable Web hosting that guaranty maximum website up time.
Increase security of the website because the new e-commerce website of The Gunsmiths is storing in its database the customers’ fire arm licences.
Implement a Secure Australian Payment Gateway to complete the e-Commerce website.
Strategy: The new e-Commerce website of The Gunsmiths was developed on Zen Cart e-Commerce content management system. The new functionalities were added to this core, based on customer’s requirements.
The new e-Commerce website of The Gunsmiths was hosted on Olala Business Web Hosting (very secure and reliable hosting environment).
The new The Gunsmiths e-Commerce website has implemented Payment Gateway based on customer’s requirement and in accordance with Australian Regulations about Online e-Commerce transactions. The new e-Commerce website is hosted on secure environment that is hourly scanned against malicious attacks.
Execution: After building the core of the new The Gunsmiths e-Commerce website based on Zen Card e-Commerce Shopping Card, Website on Demand developers have been extracted the database of products and clients from the old system to offer business continuity and easier the transition process.
One of the customer requests was that the new e-commerce website to have a stretchable layout for users comfort: if the user have a normal screen resolution the website will fit its screen and if the user has big screen resolution the website will fill up all the space without wasting the space.
The new The Gunsmiths e-Commerce website has implemented two levels of buying systems: products unrestricted and products restricted to be bought prior legal verifications (changed the functionality of Add to Card button). Accordingly with the customer’s requests the orders was customised and new fields added to them to comply with Australian Regulations regarding fire arms and fire arms accessories.
Another new functionality of The Gunsmiths e-commerce website is shop stock code for every product.
The new e-Commerce website of The Gunsmiths has two sections: an entry section with informative content and the online shop section with all the features of an e-Commerce website relayed on database. Because of these two separate sections (systems) the menu was customised to deploy both sections.
Also, to add more interest the home page of this complex e-commerce website has integrated a flash gallery.
After The Gunsmiths e-commerce website gains back its functionality, the website begins to be considered by search engines. After more than 6 months the new e-Commerce website appears in first page on Google. The website is stable and gains more and more popularity with Search Engines.
The new e-Commerce website of The Gunsmiths was developed based on Website Financing Agreement and the customer had taken advantage of weekly easy payments, the business not being disturbed by the website developing process.
Results: All the goals were accomplished on the first stage of development and deployment of the new The Gunsmiths e-Commerce website from website functionality to the web hosting reliability and security.
The website is continuously increasing its traffic, resulting of course increase sales.
The customer is intending to add new functionalities to the website and to ask our assistance in implementing marketing strategies to increase the sales.







