Industry: Cosmetic Plastic surgery Services
Background: Australia Plastic Surgery is committed to provide quality advanced cosmetic plastic surgery procedures through latest knowledge, technique, science and technology in advanced Cosmetic Plastic Surgery, Producing Natural Beauty through Art and Science.
The surgeons of Australia Plastic Surgery are emphasizing pre-operative education, intra-operative technique, and post-operative comfort. Central to this idea is the treatment of the patient as an individual, tailoring care to the patient’s particular needs.
The website of Australia Plastic Surgery was designed to make it simple for its customers to browse and understand each plastic surgery procedure through style and efficiency thanks to Websites on Demand’s highly strategic web design and supporting technology.
Objective: One of the most straightforward demands for any website is ease of use, but Website catering information coming from many perspectives needs to satisfy very high standards for usability.
Another challenge for Australia Plastic Surgery as new business was the rapid growth of its popularity on search engines through organic search on Australian market.
As new business Website on Demand helped Australia Plastic Surgery to brand its name through plastic surgeries market in Australia and all over the world.
Strategy: Website on Demand focused in building a scalable and modular website for Australia Plastic Surgery with continuous content growth under SEO strategy.
Website on Demand advised Australia Plastic Surgery to always refer its customers to the website as being an authority in plastic surgeries. Website on Demand was assisted Australia Plastic Surgery with suggestions on what should be done to increase customer trust and how to create.
Integration of Australia Plastic Surgery website with social media was another piece of the puzzle in the rapid ascending of Australia Plastic Surgery brand and website.
Execution: Australia Plastic Surgery website is based on a powerful and reliable content management system that enabled Website on Demand to implement the rich features of the website and to incorporate personalised usability.
Australia Plastic Surgery web site allows easy update of content in many different sections of the website such as: the pages from main menu, the surgeries pages, the Australia Plastic Surgery Blog, the article section or galleries pages. The website can include videos. The website galleries are designed with the idea of continuous adding of new patients to them.
From branding point of view the Australia Plastic Surgery website was in competition with the Australian Society of Plastic Surgeons, organisation with a broad number of users.
Website on Demand has integrated Facebook in the Australia Plastic Surgery website to increase popularity and create relationship with people that are interested in plastic surgeries. On the other hand, Website on Demand has created for Australia Plastic Surgery business profile on Facebook to allow people on Facebook to interact with Australia Plastic Surgery without leaving the Facebook.
To bust Australia Plastic Surgery promotions, Website on Demand has organised time to time AdWords campaigns.
Results: The goals was totally accomplished through sustained efforts from both sides: Website on Demand development, SEO and social media strategy, Australia Plastic Surgery through efforts of spreading their website name, focus on adding new content to the website and following its developer advices.
Now the traffic of Australia Plastic Surgery website is growing continuously by itself.
The name of the website in search engines responds with listing in fist two positions: fist the website itself listed with mains categories of the website and second position Australia Plastic Surgery website is listed under Google Places with location of Australia Plastic Surgery. So branding of Australia Plastic Surgery is totally accomplished.
The Facebook interaction with Australia Plastic Surgery became more intensive and leads are streamed to Australia Plastic Surgery from direction as well.
Today, Australia Plastic Surgery business is continuously ascending as well as its website traffic.