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SEO for Zen Cart eCommerce
A) Folder structures and SEO/website
Let's suppose the template you choose in the Admin panel is MyTemplate
It should be in : includes/templates/my_template
There is one more folder named: includes/templates/template_default
One way to customise is to copy two files from includes/templates/template_default to includes/templates/my_template:
- tpl_header.php
- tpl_main_page.php
1) To add/ change meta data in header between <head> and </head> edit includes/templates/my_template/ tpl_header.php
This is the case for title, keywords, description and the "verify code" for google sitemap
2) To add/ change meta data in footer just before </body> edit includes/templates/my_template/ tpl_header.php
This is the case for title, keywords, description and the google analitics tracking code
3) If you do not want to change into source code (hard coded) you can change value of ZenCart PredefinedConstants:
- Go to includes/languages.english
- Create a folde named like your template name is
- Copy into that new folder meta_tags.php
- Change content of that page : TITLE, SITE_TAGLINE, CUSTOM_KEYWORDS, HOME_PAGE_META_DESCRIPTION, HOME_PAGE_META_KEYWORDS ... etc (all you are interested to be changed.
Notes:
- For a good SEO you must specify proper value for all zen cart constans in thos page.
- All thes valuse are used in /includes/modules/meta_tags.php (you can change just here - hard cod) It may not the best idea.
1) SEO/product/category and page
Download and install Ceon URI Mapping (SEO) module. Honestly this module should be included into the core.
INstallation is very simple, however follow the following:
- copy files from root of package.
- look for upgrade folder in copy (overwrite) files from 1.3.8a for example
- the best is to have last version with the last patch applied.
Read documentation. It is explained all, more than you need.
.htaccess must work on your system
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