Website on Demand is specialized in results-driven online advertising strategies. Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional ad campaigns, for a fraction of the cost.
Website on Demand will integrate proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales.
Online Marketing Features:
We have developed an online push - pull mechanism to maximise the impact of the online mechanism.
PUSH mechanism is intended to get the word out to an entire group of potentials customers / clients in order to hit those that may be currently interest in advertised products or services:
- web designing and developing
- optimising website content
- online banners ads
- email marketing
- social networks
- word of mouth campaigns
- rich media advertising
PULL mechanism is intended to draw visitors to customer's website when he actively is seeking the advertised product or service:
- pay per click and bid management
- directory listings
- publishing articles
- social network advertising
- building affiliate programs
The PULL mechanism can be combined with traditional advertising methods for the success of attracting the audience conditioned by offline advertising such as:
- TV advertising
- Radio advertising
- Newspapers or magazines advertising
- Brochures and flyers
Offline advertising works very well because there is something physical attached to your advert. People remember it very well and it usually produces a high quality lead.
The focus of traditional advertising methods is on directing audience to take action online such us buying online, contacting the business online, requesting a quote, seeing more information etc.
The final step in online advertising campaigns driven by Website on Demand is to monitor the advertising performances:
- Conversion Analysis
- Landing pages for integrating online and offline advertising program
- Marketing Survey Campaigns
- Web Analytics
We offer to our customers an integrated solution from advertising consultancy to creative designing, copywriting and editing services, branding audit, website development and improvement of website performance.